The Value Frontier Ebook Download
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Author by: Adrian Payne Languange: en Publisher by: Cambridge University Press Format Available: PDF, ePub, Mobi Total Read: 62 Total Download: 975 File Size: 41,6 Mb Description: 'The strategic management of customer relationships is a critical activity for all enterprises. HERE
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Author by: Adrian Payne Languange: en Publisher by: Routledge Format Available: PDF, ePub, Mobi Total Read: 31 Total Download: 120 File Size: 46,5 Mb Description: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships'. HERE
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